Privacy policy

Your privacy is important to us. Ask Claros is a product of Moreefficient, and it is Moreefficient's policy to respect your privacy regarding any information we may collect from you across our website, www.askclaros.com, and other sites we own and operate.

Who we are

Moreefficient is the data controller for personal information collected through www.askclaros.com.

Moreefficient Consulting Ltd, trading as Moreefficient, 1 Plains Lane, Littleport, Ely, CB6 1RJ. Company number: 15867287. ICO registration number: 00012037995.

Information we collect

Log data

When you visit our website, our hosting provider's servers may automatically log the standard data provided by your web browser. This data is considered "non-identifying information", as it does not personally identify you on its own. It may include your computer's Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.

We may also collect data about the device you are using to access our website. This data may include the device type, operating system, device settings and approximate location. What we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Personal information

If you register your interest in the Ask Claros pilot programme, we ask for:

• Your name
• Your work email address
• Your organisation
• Your job title (optional)
• The size and sector of your organisation (optional)
• A description of a problem you would like to bring to Ask Claros (optional)

This data is considered "identifying information", as it can personally identify you. We only request personal information relevant to the pilot programme, and only use it for that purpose.

Please do not include sensitive personal information, or confidential information about other people, in the optional problem description.

How we collect information

We collect information by fair and lawful means, with your knowledge and consent. We also let you know why we're collecting it and how it will be used. You are free to refuse our request for this information, with the understanding that we may be unable to include you in the pilot programme without it.

Use of information and lawful basis

We use the details you give us on the pilot form to:

• contact you about the Ask Claros pilot programme;
• understand whether, and how, a pilot could work for your organisation; and
• shape the development of Ask Claros, using the problems people tell us about.

We rely on your consent, which you give by ticking the box on the form, to contact you about the pilot. You can withdraw your consent at any time by emailing us. We will not add you to marketing mailing lists or send you promotional content unless you separately agree to receive it.

We use non-identifying information, such as anonymous website usage statistics, to understand how visitors use our website and how we may improve it. We do this on the basis of our legitimate interest in running a secure and effective website. We do not disclose the specifics of this information publicly, but may share aggregated and anonymised versions of it, for example in website usage trend reports.

Data processing and storage

The personal information we collect is managed by Moreefficient in the United Kingdom. Some of the service providers listed below may store or process it outside the United Kingdom, including in the United States. Where this happens, we only use providers that protect it with safeguards recognised under UK data protection law, such as UK adequacy regulations or the International Data Transfer Addendum.

We keep pilot registrations for as long as we are discussing or running a pilot with you, and for up to two years after our last contact with you, unless you ask us to delete them sooner. While we retain this data, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute data security.

If you request your personal information be deleted, or where your personal information becomes no longer relevant to our operations, we will erase it from our systems within a reasonable timeframe.

Cookies

Our website does not use cookies for analytics, advertising or tracking. Please refer to our cookie policy for more information.

Third-party access to information

We use the following third-party services to run this website and the pilot programme:

These services may access our data solely for the purpose of performing specific tasks on our behalf. We do not give them permission to disclose or use any of our data for any other purpose.

We may, from time to time, allow limited access to our data by external consultants and agencies for the purpose of analysis and service improvement. This access is only permitted for as long as necessary to perform a specific function. We only work with external agencies whose privacy policies align with ours.

We will refuse government and law enforcement requests for data if we believe a request is too broad or unrelated to its stated purpose. However, we may cooperate if we believe the requested information is necessary and appropriate to comply with legal process, to protect our own rights and property, to protect the safety of the public and any person, to prevent a crime, or to prevent what we reasonably believe to be illegal, legally actionable, or unethical activity.

We do not otherwise share or supply personal information to third parties. We do not sell or rent your personal information to marketers or third parties.

Limits of our policy

This privacy policy only covers Moreefficient's own collecting and handling of data through www.askclaros.com. We only work with partners, affiliates and third-party providers whose privacy policies align with ours, however we cannot accept responsibility or liability for their respective privacy practices.

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Changes to this policy

At our discretion, we may change our privacy policy to reflect current acceptable practices. We will take reasonable steps to let users know about changes via our website, and the date at the top of this page shows when it was last updated. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

Your rights

You have the right to be informed about how your data is collected and used. You are entitled to know what data we hold about you, and how it is processed. You are entitled to correct and update any personal information about you, and to request that it be deleted.

You are entitled to restrict or object to our use of your data, and to receive a copy of it in a commonly used format. You have the right not to be subject to decisions based solely on automated processing that have legal or similarly significant effects on you.

To exercise any of these rights, or if you have any concerns or questions about how we handle your data and personal information, please contact us using the details below. We will respond within one month.

If you are unhappy with how we have handled your personal information, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113. We would appreciate the chance to deal with your concerns first, so please contact us before going to the ICO.

Contact us

Moreefficient Email: [email protected] Phone: 01353 494514

This policy is effective as of 11th October, 2026.